Privacy Policy
Ultimate QSR ("Ultimate QSR", "we", "us", or "our") respects your privacy. This Privacy Policy explains what information we collect when you visit our website or submit a lead form, how we use that information, who we may share it with, and what rights you have over your information.
If you have questions about this policy, contact us at [email protected].
1. Information we collect
We collect information in two ways: information you provide to us directly, and information we collect automatically when you interact with our website or our advertisements.
Information you provide directly:
- Name and contact information (email address, phone number) when you complete a lead form
- Restaurant business information (restaurant name, restaurant type, number of locations, current POS provider, revenue range, role within the business, preferred call time)
- Any additional information you share with us during a follow-up conversation
Information we collect automatically:
- IP address and approximate geographic location
- Browser type and version
- Device type (desktop, mobile, tablet)
- Pages visited and time spent on each page
- Referring URL (which advertisement or link brought you to our site)
- Cookies and similar tracking technologies (described in Section 5 below)
Information from advertising platforms:
If you submit a lead form through one of our advertisements on Meta (Facebook or Instagram), Meta may share with us certain profile information you have authorized to share with advertisers, such as your name, email, and phone number.
2. How we use your information
We use the information we collect for the following purposes:
- To respond to your lead form submission and qualify your interest in a POS consultation
- To contact you by email, phone, or text message during the qualification and follow-up process
- To improve our website, content, and advertising
- To comply with legal obligations, respond to legal requests, and enforce our rights
We do not sell your personal information. We do not use your information for purposes unrelated to your lead form submission without your consent.
3. Sharing your information
We share your information only as described below.
With partner vendors for POS consultation:
Qualified leads may be shared with partner vendors for the purpose of providing the POS consultation you requested when you submitted the form. We share only the information necessary to deliver the consultation: your name, restaurant name, contact information, restaurant type, location count, current POS provider, and revenue range. Partner vendors are contractually required to use this information only for the consultation purpose and not for unrelated marketing.
With service providers:
We use third-party service providers to operate our website, deliver our advertisements, manage our email communications, and process lead form submissions. These providers include but are not limited to:
- Cloudflare (website hosting and DNS)
- Meta Platforms (advertising and lead capture via Meta Lead Ads)
- Mailchimp (email automation and contact management)
- Google (analytics and email forwarding via Google Workspace)
These service providers process information on our behalf under their respective privacy practices, and they are not authorized to use your information for their own marketing purposes.
For legal compliance:
We may disclose your information if required by law, court order, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
Business transfers:
If Ultimate QSR is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information is transferred and becomes subject to a different privacy policy.
4. Data retention
We retain lead form submissions and related correspondence for as long as necessary to complete the consultation process and for a reasonable period thereafter for record-keeping, compliance, and follow-up purposes. Typical retention is 24 months from the date of your submission, after which we will delete or anonymize your information unless we have a legal obligation to retain it longer.
You may request earlier deletion of your information at any time by contacting us at the email address above (subject to limitations in Section 6 below).
5. Cookies and tracking technologies
Our website uses cookies and similar technologies to operate the site and improve your experience. Cookies are small data files placed on your device by your browser.
Essential cookies: Required for the site to function. These cannot be disabled.
Analytics cookies: Help us understand how visitors use our site so we can improve it. These can be disabled through your browser settings or through any cookie consent banner we display.
Advertising cookies: Set by Meta and other advertising platforms to measure ad performance and to deliver advertisements relevant to your interests. These can be managed through the respective platform's ad preferences settings.
You can configure your browser to refuse all cookies or to alert you when a cookie is being set. If you do, some parts of our website may not function properly.
6. Your rights
Depending on where you live, you may have the following rights regarding your personal information:
- Right to access the personal information we hold about you
- Right to correction of inaccurate or incomplete information
- Right to deletion of your information (subject to limited exceptions for legal compliance and legitimate business interests)
- Right to restriction of certain processing
- Right to data portability (receive your information in a portable format)
- Right to object to certain processing, including direct marketing
- Right to withdraw consent at any time where processing is based on your consent
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. We may need to verify your identity before fulfilling a request.
California residents: Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), you have the right to know what personal information we collect, to delete that information, to opt out of any sale or sharing of your information (we do not sell personal information), and to non-discrimination for exercising your rights.
EU and UK residents: Under the General Data Protection Regulation (GDPR) and UK Data Protection Act 2018, you have additional rights including the right to lodge a complaint with your local data protection authority. Our legal basis for processing your information is your consent (provided when you submit a lead form) and our legitimate interest in operating our business.
Canadian residents: Under the Canadian Anti-Spam Legislation (CASL) and applicable provincial privacy laws (PIPEDA), you have the right to withdraw consent for marketing communications and to access and correct your information.
7. Security
We use commercially reasonable physical, technical, and administrative measures to protect your information against unauthorized access, alteration, disclosure, or destruction. No method of transmission over the internet or electronic storage is 100% secure, however, and we cannot guarantee absolute security.
If we become aware of a data breach that affects your personal information, we will notify you within the timeframes required by applicable law.
8. Children's privacy
Our website and services are intended for restaurant business owners and operators aged 18 and older. We do not knowingly collect personal information from children under 13 (or under 16 in some jurisdictions). If we learn we have collected information from a child below this age, we will delete it promptly.
9. International data transfers
If you are located outside the United States, please note that information you provide will be transferred to and processed in the United States, where our service providers operate. We rely on appropriate safeguards for these transfers, including standard contractual clauses where applicable.
10. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. For material changes, we will provide notice through the website or by email if you have provided one to us.
11. Contact us
For any questions, requests, or concerns about this Privacy Policy or our information practices:
Email: [email protected]
Website: ultimateqsr.com
We respond to privacy inquiries within 30 days.